The Air Jordan 3 'Seoul 2.0' has officially arrived

Jael Rucker

The Air Jordan 3 'Seoul 2.0' has officially arrived image

The highly-anticipated Air Jordan 3 "Seoul 2.0" has officially arrived.

Previewed by J-Hope earlier this year during a matchup between the Los Angeles Lakers and Golden State Warriors, the shoe features a clean white upper and matching white laces. The South Korean flag can be spotted on the left shoe’s tongue, and there is a mixture of black and grey accents that are strategically placed throughout. Similar to the first release, the Nike Air heel branding can be seen in a black color, and there is a red and blue collar that provides a dynamic contrast.

Set for a retail price of $200, the shoe will be available via Nike SNKRS and select retailers beginning May 15. 

MORE: Tyrese Haliburton's Game 5 shoe was inspired by The Undertaker

In other Air Jordan news, the Air Jordan 14 'Ferrari' is officially making it's return this summer as well. First making its introduction to the Jordan Brand over a decade ago, the silhouette stays true to the features that made sneakerheads fall in love with it in the first place, with its signature red suede upper, and the Ferrari branding on the ankle. Additionally, there are yellow accents dispersed throughout, and the "Jumpman 23" branding is delicately placed on the heel.

According to @zSneakerheadz on Instagram, the Air Jordan 14 "Ferrari" is set to release on June 11, and will be available in men's and grade school sizing. They also state that the quantity will be limited, which means you'll need to act quickly if you want to snag a pair for yourself.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.