Colorado Buffaloes football coach Deion Sanders famously led the PR charge for his son Shedeur’s NFL draft leadup. That job backfired on Coach Prime, with Shedeur falling to the fifth round and ending up on a Browns roster that already has four quarterbacks.
That wasn’t the only thing that went wrong for the “Grown QB” at the draft. In what has become part of the 2025 draft’s lore, several players were prank-called – none more notable than Sanders by a group of Ole Miss Greek life students who got his number via Falcons defensive coordinator Jeff Ulbrich’s son. Atlanta has since fined Ulbrich for the incident.
NFL QB coach Quincy Avery believes Shedeur would’ve never been prank-called had Coach Prime allowed Shedeur to have an agent instead of relying on his father.
“You know what's crazy. Is the only reason the number if made public to the whole organization is because they didn't have an agent,” Avery tweeted.
It should be noted that Avery and the Sanders family aren’t on friendly terms. Bucky Sanders, Coach Prime’s media consultant and the mastermind behind Well Off Media, once called him “b****-made” for saying “On the bright side if he thinks you are good enough he will also consider you one of his son's.”
There clearly wasn’t much of a strategy from Shedeur’s camp, relying on his name and not doing the things every other quarterback in the history of the draft has had to. It cost the 23-year-old millions on his rookie contract and made him a viral draft night story for all the wrong reasons.
Now all Shedeur can do is prove the naysayers wrong. Because their testimonies are well-established at this point.