Kevin Durant's 'Boardroom' is helping to reshape the MLB as we know it

Jael Rucker

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Kevin Durant's 'Boardroom' is helping to reshape the MLB as we know it image

Kevin Durant's 'Boardroom' is helping to reshape the MLB as we know it.

Announced Monday, the premier media brand co-founded by Durant and Rich Kleiman covering the business of sports and entertainment are expanding a strategic partnership with the MLB)that builds on their successful 2024 collaboration. This partnership will deliver new immersive fan experiences, groundbreaking activations and player-led storytelling across multiple platforms.

This is including but not limited to:

  • Player-Driven Content and Storytelling: Boardroom will continue leveraging its expansive media platform to tell unique player-driven stories within the MLB ecosystem
  • Fanatics Fest: Boardroom will produce MLB’s consumer-facing activation at Fanatics Fest, complete with interactive experiences and talent appearances. The event will take place in New York from June 20 to June 22
  • MLB All-Star Celebrity Softball: Boardroom will facilitate talent booking and event afterparty production and programming. The event will take place July 12 in Atlanta
  • MLB Awards presented By MGM Rewards After Party: Boardroom will produce a high-profile entertainment experience around the annual honors taking place in Las Vegas

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"This partnership reflects MLB’s continued commitment to growing the game and creating more opportunity for players," said Kleinman in a statement. "By bringing our full creative and strategic capabilities to MLB, we’re creating a blueprint for how a historic sports league can connect with fans in new and innovative ways."

"This collaboration is about more than just events – it's about reimagining how we connect with a growing baseball audience in innovative ways," added Uzma Rawn, CMO of Major League Baseball. "Boardroom’s unique ability to tell compelling stories at the intersection of sports, entertainment, and culture aligns perfectly with our mission to drive more dynamic and engaging opportunities for players and fans alike. After seeing their incredible work over the past year, we’re proud to expand our relationship."

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.