Reebok Basketball has a new signing, and the future looks bright.
Announced Friday, the brand is signing 18-year-old Arkansas commit, Darius Acuff, to a multi-year endorsement deal that will see him supporting the Reebok brand activation, while also helping to bring awareness to the brand’s performance and lifestyle offerings. This includes Reebok’s new performance basketball shoe, the Engine A, which launches in two new colors, Energy Red and Black, on May 15.
A retro style with performance enhancing technology, the shoe is expected to be a prominent one throughout summer 2025.
MORE: Travis Scott teams up with FC Barcelona for his own Cactus Jack-themed collection
Debuting at the 2025 Iverson Classic, Acuff brings his grit and all out energy to the Reebok hoops roster. "I’m excited to be joining the Reebok Basketball family," says Darius Acuff. “Debuting at the iconic Iverson Classic is a dream come true.”
"We’re proud to welcome Darius to the team,” says long-time Reebok partner Allen Iverson. “His energy, ambition, and drive for success is exactly what Reebok Basketball stands for."
Additional accomplishments on Acuff’s resume includes being a McDonald’s All-American, FIBA U18 Gold Medalist and FIBA U18 MVP.
MORE SNEAKER NEWS:
- The Nike KD 18 "Soft Pearl" is officially here with a release date
- Caitlin Clark rocked the coolest Air Jordans that once had a resale value of $1,500
- A’ja Wilson’s new Nike shoe is pink, personal and grandma approved