Jason Kelce revamps clothing line while poking fun at Travis’ fashion choices

John Boitnott

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Jason Kelce revamps clothing line while poking fun at Travis’ fashion choices image

Jason Kelce is giving his Underdog apparel brand a fresh start and in an interview on Thursday April 24, the former Philadelphia Eagles center revealed his line will now focus on clothing made entirely in the United States, starting with a small collection of T-shirts and French terry sweatshirts.

Kelce says the last thing he's doing is chasing fashioon trends - and of course we all know him for his casual style that includes sweats and t-shirts. He joked that he never understood why someone would want to wear brands like Gucci -- a friendly swipe at brother Travis Kelce, who is known to wear luxury labels like Louis Vuitton and Amiri.

The new collection was created in partnership with San Francisco-based American Giant, using cotton harvested and finished in the Southeast and garments produced in Los Angeles. Jason says the different pieces will feature heavyweight materials in shades reminiscent of the Eagles colors like “hunter green,” cream, and black, along with Underdog’s signature German shepherd logo.

Kelce first launched the brand in 2022 and is known for doing charity work with the company. The clothing originally celebrated Philly pride and the Eagles’ underdog identity during their 2018 Super Bowl run. Now away from football, Kelce says he wants to focus more on durability and local production, but he says he has no issue with global trade and still wears clothing made abroad. The main goal with Underdog’s latest drop is simple— to support American-made businesses and create gear that lasts.

Meanwhile, Travis continues to build his Tru Kolors brand and turn heads with his bold fashion choices. There’s no word yet on whether Travis will trade in one of his Armini pieces for an underdog sweatshirt.

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John Boitnott

John Boitnott is a freelance writer with The Sporting News. He is a journalist and content strategist with over 25 years of experience across TV, radio, print and digital media. His work spans business, lifestyle, entertainment and culture, and he’s interviewed a wide range of notable figures.