LSU basketball star Flau'jae Johnson is the star of a new campaign for PUMA, and she is showing off some the brand's popular silhouettes.
Debuting the first installment of its new multi-brand spring style campaign "Stay in Rotation," the campaign seeks to redefine sneaker culture with a bold, style-driven approach. By harnessing Johnson's influence, this campaign is strategically designed to captivate Gen Z women and men who are shaping their ever-evolving style and seeking limitless style choices. The ability to experiment with various looks fuels confidence, empowering them to express themselves boldly through sneakers.
On top of that, Johnson's dynamic music and trendsetting style amplify the authenticity of ‘Stay in Rotation’, ensuring it deeply resonates with Gen Z through cutting-edge, trend-forward content. Present in the campaign are popular PUMA styles, including the Speedcat, Speedcat Ballet, and La France—perfect for refreshing your spring rotation. 'Stay in Rotation’ marks the beginning of a multi-brand campaign rollout throughout the spring and summer, including additional talent integrations, product, and more.
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The PUMA Speedcat Ballet, in-particular, has become especially popular for its sport meets ballet-core sneaker that brings a feminine look to any outfit. The PUMA Speedcat is a classic that features a sleek, retro racer with just the right amount of edge and versatility that can be styled with everything from a bold cargo pant to an effortless tennis skirt. And the PUMA LaFrance is a bold and modern sneaker designed to bring a Y2K skate influence to any outfit.
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"This partnership with Foot Locker is a dream come true. I’ve always believed that style has no limits, and the ‘Stay in Rotation’ campaign is all about having options and owning your look from the ground up," said Johnson in a statement. "For this campaign, I’m stepping out in my favorite PUMA sneakers because no matter where I am or what I’m doing, the right kicks don’t just complete the fit – they elevate my whole vibe and bring energy to every move."