The Hawks have created an atmosphere like no other
The Hawks might have come up short in Game 3, but the game was still a reminder that the franchise's culture has become one with that of the city. From Chris Tucker, 2 Chainz and Cam Newton sitting courtside to musical performances during timeouts, this is Atlanta's team through and through. The Hawks may be down, but with an opportunity to play in front of their fans again in Game 4, they're definitely not out.